3 Star Hotel Business Plan free essay sample

In spite of being new it has some weaknesses and threats. Its research department is working hard to make strategies to overcome those weaknesses and threats. 3. 8. 2 Industry Analysis: Developing a business plan for a new venture requires a thorough analysis a market condition. Market condition in our area has a significant impact on the profitability of Seashore Inn (PVT) Ltd. As Kuakata is one of the beautiful tourist spot in Bangladesh so the present market condition in Kuakata will be profitable. Location is a critical consideration because it affects the ability to draw the customers.It is important that the location should be visible, accessible, convenient and attractive to the market. In this situation Seashore Inn (PVT) Ltd will face a few problems because Kuakata is a less promoted area but on the other hand it is also attractive tourist spot to the customers. Our hotel is mainly depends on the leisure travelers. We will write a custom essay sample on 3 Star Hotel Business Plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Leisure travelers may visit the area for a vacation, to attend sporting or social events, to shop, or to visit friends and relatives. They might be staying over simply because they are traveling to other destinations. Leisure travelers may be individuals, couples, families, or small groups. Leisure room demand is often seasonal. During the winter season the pressure of leisure travelers will be high so Seashore Inn (PVT) Ltd will also consider this fact. 3. 8. 3 Competitive Analysis: â€Å"Seashore Inn (PVT) Ltd† will be the first three star hotel in Kuakata and there are some local hotel which are giving satisfactory services to the travelers with an affordable cost. But as a three star hotel the living cost of Seashore Inn (PVT) Ltd will be a little bit higher than the other hotel in Kuakata. To manage the high living cost of Seashore Inn (PVT) Ltd we will provide high quality and innovative services to our customers. In Kuakata the major two competitors for Seashore Inn (PVT) Ltd is â€Å"Hotel Sky Palace Ltd† and â€Å"Sagor Konna Resort Ltd†. Chapter 4. 0: Product profile: 4. 1 Hotel Service for tourists: A service can be defined as intangible goods that can be offered to a market for attention, actuation, use or consumption that might satisfy want or need. In this marketing plan our concerning product is hotel service for tourists in Kuakata.